Sensorial Fieldwork

Sensory fieldwork and evaluation are all about taking your product beyond the ability of the general consumer.

We have a highly trained and experienced sensory panel with high sensory acuity

What is Sensory Evaluation?
We will work with you to determine which sensory method best suits your needs and budget

  • Quantitative descriptive analysis (QDA) – we create a list of product attributes to accurately describe the product(s). Panellists then rate all products against the descriptive scales. This generates a profile which can be used to pinpoint product differences.
    Difference Testing / Discrimination Testing – accurately measure whether differences between products can be distinguished (through Triangle and R-Index testing)
  • Time Intensity Testing – measures the strength of individual attributes to describe product characteristics
  • Shelf life testing
  • Rapid Profiling – alternative methods of evaluating ranges (through napping and flash profiling techniques)
  • Optimisation Modelling – a predictive model which generates predicted consumer liking for you category

Why is Sensory Analysis and Product Testing Important?

We can help you to understand

  • Where your product sits in relation to competitors through category mapping (through a full category profile, ideally with every SKU in the category)
  • Whether consumers will notice if you adjust the product
  • What is the sensory profile of your product (a sensory blueprint in a language R&D teams can act upon)
  • How sensory attributes such as appearance, aroma, flavour, mouthfeel and aftertaste perform
  • How to reformulate or change recipe without alienating your consumers (for example, reduce the amount of sodium or sugar in your products)
  • How a product’s organoleptic properties change over its shelf life (both real time and accelerated)
  • How to identify space for new product development through using maps created by sensory profiling
  • How to integrate sensory data with consumer results to understand preference drivers at a sensory attribute level
  • How to create product improvements in greater detail than from consumer testing alone
  • How prototypes, international products or ‘wildcard’ competitors compare in profile against your product

Our Sensory Fieldwork Facilities:-

 We have a fantastic Sensory Science Testing and Fieldwork centers in Asia.

These are equipped with a large central hub kitchen (lots of space for hot and cold food preparation), ovens, chillers and freezers and store rooms.

The following are the features we have our in our facilities:-

  • Sensory panelists sit in privacy booths
  • lit by ‘northern lighting’
  • temperature controlled
  • humidity controlled
  • real time panel monitoring

D65 (6500K) – A light bluish colored light source used in color matching applications of paints, plastics, textiles, raw inks, and other manufactured products.

  • It accentuates blue & subdues green & red.
  • Commonly used as a primary light source in color measurement instrumentation.
  • It is derived from the average of measurements made of light coming in a north facing window in the northern hemisphere on an overcast day at various times through the day at various times throughout the year.

We are very proud of our ability to offer a full product evaluation service, from sensory profiling and analysis, right through to product development, consumer tests and product optimization.

Many of the studies we run combine consumer and sensory testing, and our in-house analytics teams examine the results. We use combined data to identify product attributes that drive appeal, consumer association maps and predictive modeling to predict consumer scores based on the sensory data.

Our experience spans many different categories – (frozen, soft drinks, meal solutions, dairy, baby products, snacks, air fresheners, paper products, alcohol) – so we know how important it is to create a bespoke approach based on YOUR category.