Sensory fieldwork and evaluation are all about taking your product beyond the ability of the general consumer.
We have a highly trained and experienced sensory panel with high sensory acuity
What is Sensory Evaluation?
We will work with you to determine which sensory method best suits your needs and budget
- Quantitative descriptive analysis (QDA) – we create a list of product attributes to accurately describe the product(s). Panellists then rate all products against the descriptive scales. This generates a profile which can be used to pinpoint product differences.
Difference Testing / Discrimination Testing – accurately measure whether differences between products can be distinguished (through Triangle and R-Index testing)
- Time Intensity Testing – measures the strength of individual attributes to describe product characteristics
- Shelf life testing
- Rapid Profiling – alternative methods of evaluating ranges (through napping and flash profiling techniques)
- Optimisation Modelling – a predictive model which generates predicted consumer liking for you category
Why is Sensory Analysis and Product Testing Important?
We can help you to understand
- Where your product sits in relation to competitors through category mapping (through a full category profile, ideally with every SKU in the category)
- Whether consumers will notice if you adjust the product
- What is the sensory profile of your product (a sensory blueprint in a language R&D teams can act upon)
- How sensory attributes such as appearance, aroma, flavour, mouthfeel and aftertaste perform
- How to reformulate or change recipe without alienating your consumers (for example, reduce the amount of sodium or sugar in your products)
- How a product’s organoleptic properties change over its shelf life (both real time and accelerated)
- How to identify space for new product development through using maps created by sensory profiling
- How to integrate sensory data with consumer results to understand preference drivers at a sensory attribute level
- How to create product improvements in greater detail than from consumer testing alone
- How prototypes, international products or ‘wildcard’ competitors compare in profile against your product